Mitsubishi Motors
Even iconic brands can get lost in the search shuffle.
In 2024, Mitsubishi Motors, one of Australia’s go-to names in streetwear, noticed its organic performance slipping. Traffic was down, rankings were dropping, and there wasn’t an obvious fix.
StudioHawk stepped in to uncover why. With a comprehensive SEO audit and a focused recovery strategy, we helped City Beach reclaim its visibility, and it’s edge in the eCommerce market.
Problem
Medical marijuana dispensaries operate in a highly regulated and competitive market where paid advertising options are limited and organic search is critical for patient acquisition. Despite strong locations and offerings, limited first-page visibility and minimal AI search presence made it difficult to consistently reach new patients.
Strategy
Outpace deployed a compliance-first SEO strategy focused on non-branded keyword expansion, local and statewide optimization, and authority building across cannabis-related topics. This approach strengthened traditional rankings while positioning the brand for rapid growth in Google’s AI-driven search experiences.
Organic Session
1.03M
Target 873 ↑
Technical Score
88
Target Min ↑ 85
Traffic Growth
+50%
Target Min ↑ 85
KPI achivement Details
Organic Session
32
Organic Session
32
Traffic Comparison
88
Target Min ↑ 85
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