Problem

Mitsubishi only showed up when someone already decided to buy a car. Outside that moment, the brand was invisible — flat tire, missed service schedule, small car trouble, people went elsewhere for answers, not to Mitsubishi. Those small everyday moments are exactly where trust gets built, and the brand was missing from them.

Strategy

Make Mitsubishi the first answer for everyday car problems, not just the buying moment. How to change a tire, when to service, how to keep a car running well. Every time a customer hits a small car problem, Mitsubishi answers first. The brand stops feeling like a salesman and starts feeling like someone who actually shows up for you.

"In addition to providing quality vehicles, we want to provide added value for every customer. We want Mitsubishi to be more than just a car brand. We want to be a loyal friend who always accompanies every journey of your life. Through our website, Mitsubishi-motors.co.id, we present a myriad of information, tips, and the latest automotive news, so that customers always feel connected and close to the big Mitsubishi family." - Mubarok Wei

Organic Session

1.03M

Target 873 ↑

Technical Score

88

Target Min ↑ 85

Traffic Growth

+50%

Target Min ↑ 85

KPI Achievement Detail

Keyword Research

32 keywords optimized

32 / 32 100%

SEO Technical Score

Min score 85

88 / 85 100%+

Page Speed Score

Min score 85

88 / 85 100%+

Traffic Growth (Sessions)

Organic Search

1,038,053 100%

Traffic Growth (%)

Organic Search

50% 100%

Off-Page Articles

Articles & Non-Articles

120 / 120 100%

Strategic Notes

01

KPI disesuaikan berdasarkan hasil performa 2024

02

Top 32 keywords dioptimasi berdasarkan user search intent

03

Technical & page speed score dipertahankan minimum 85

04

Target 55% organic growth FY25 — realistis di angka 50%

05

15 artikel/bulan atau 180 artikel/tahun untuk FY25

06

100% KPI akan tercapai pada Jun'25 berdasarkan proyeksi

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